FAQs


Marketer

Outdoor Advertising Association of America, Inc. study that found that Vehicle Wraps reach 80-85 percent of the top 100 markets. Mobile advertising reaches both pedestrian and vehicle traffic. Auto wraps are 24/7 advertisement for your business. There is no 'hard sell'. It's easy, effective advertising that reaches your target audience with a minimum cost. Every small business owner knows the value of wrapping their vehicle, which is why the vast majority make it a priority. Large business knows this fact as well and uses it within their own company's fleet whenever they can. However, no business has yet had access to vehicles outside their own fleets - UNTIL NOW! AdDriver will simply connect you with safely driven vehicles whose back-checked owners will rent their outer vehicular ad-space to you for marketing purposes. You choose exactly the type of safe driver you want "driving" your ad. We'll do all the leg-work to find them, ensure their credentials, get their vehicle wrapped with your chosen ad, monitor them, update you regularly, allow for your approvals, and get YOUR COMPANY NAME in the face of drivers and passers-by all day long. Finally, you can access safe drivers all around the world to promote your product or service!! You can choose your ad driver's contract length, location, demographic, size of ad, and the size of your fleet. Simply send us your ad, or we can have it designed for you. We'll ensure your ad is removed or changed when your chosen term is completed. For a limited time, as an added bonus for working with us, we will give you FREE advertising on our website!!!

AdDriver will simply connect you with safely driven vehicles whose back-checked owners will rent their outer vehicular ad-space to you for marketing purposes. You choose exactly the type of safe driver you want "driving" your ad. We'll do all the leg-work to find them, ensure their credentials, get their vehicle wrapped with your chosen ad, monitor them, update you regularly, allow for your approvals, and get YOUR BRAND in the face of drivers and passers-by all day long. Finally, you can access safe drivers all around the world to promote your product or service!! Easily choose your campaign contract length, location, demographic, size of ad, and the size of your fleet! Simply upload your ad, or we can even have it designed for you. We'll ensure your ad is removed or changed when your chosen term is completed. For a limited time, as an added bonus for working with us, we will give you FREE advertising on our website!!!

Please contact us directly for our Media Kit which includes our Rate sheet.

Marketers everywhere are scrambling - spending huge amounts of money - trying to negotiate what does and does not work in the ever-changing online ad world. We want to offer you an option which will KEEP IT SIMPLE, FAIRLY PRICED AND EFFECTIVE! Your ad on a driven vehicle will quietly stare other drivers, walkers and the general public in the face while they drive. These customers of yours are doing absolutely nothing else but looking straight ahead at YOUR AD - OVER and OVER again. :) SIMPLY PERFECT!! Yes. Online advertising has exploded - and will continue to do so with it's excellent ability to target market. To honestly expose our bias, what has also grown is the online user's ability to block those paid-for ads. Further, all age demographics are becoming immune to the videos which are force-streamed and are getting in their way of whatever they are trying to accomplish on their device. People either become annoyed with your ad, and maybe even your company, and/or they just quickly skip by the expensive video ad. Sometimes, appropriate ads even show up at inappropriate times and places depending on what online news story or info page that may surround your ad. Surveys have shown that even those video ads which are tied to in-app or in-game benefits are usually clicked on, then ignored until they are completed.

All our ad drivers are fully screened. They are required to upload a valid driver's license from their part of the world. They are also required to regularly upload valid insurance information. Further, the driver must own their own vehicle. All of this is verified and required prior to acceptance as an AdDriver. In the event a driver loses their licence or insurance, the driver is legally bound to let us know, and your ad will be immediately removed from the vehicle by the wrapper, and AdDriver will quickly find you another member to drive in your fleet. There is an inherent requirement for all drivers to have their drivers abstract and criminal background checked every 2 years. Further, driver spot-checks will be performed, similar to the Uber driver check system.

We are priced extremely competitively!! YOUR AD WILL COST $10-15k (depending on ad size) per vehicular billboard per year. We estimate 34 Million+ untapped Impressions per 25 vehicles for a 6 month Campaign based on 3M and Nielsen studies. That brings us to approximately $0.73 CPM. For cost comparison, point per click marketing costs $25 CPM (cost per mile -Per Thousand impressions). Keyword web search costs $0.73 CPM. Social Media is average $5 CPM, but has blockage, security and annoyance issues. Direct mail is $27 CPM but has recycle issues. Magazine is $15 CPM. Radio: $25 CPM. Pinterest: $35 CPM. TV: $25 CPM for regular programming. SIMILAR TO ADDRIVER: stationary billboards can cost from 3-25k per MONTH in the US and have an estimated $4 CPM but they don’t move and are ignored after often driving the same route. Those estimated impressions are sky-high compared to ours, so that medium could get the CPM down to $4. We could claim that kind of activity, but don't want to skew the data before we actually have a chance to collect it for you. We want you to understand that as industry pioneers, we have an extremely competitive price point and refuse to inflate the numbers to look good. Our estimates don't include PARKED advertising, AND weekend and holiday travel!! It also doesn't factor in the important glaring fact that we advertisers all know: repetitive advertising is the Holy Grail. EACH PERSON, while driving near that vehicle, or following them in traffic, will look at the same ad COUNTLESS TIMES! Repetitive advertising is inherent with addriver.org. Conversions are the "beast-of-a-moving-target" that all marketing media forms are working hard to nail down, just like you are. Since this medium is new, this data will require some time to gather, so please be patient.

Companies already using Addriver.org for their marketing purposes will get a FREE WRAPPED VEHICLE FOR A YEAR when getting a colleague's company to market a minimum of 10 vehicles with us. That's a $10 000+ gift!!

We understand that some companies aren't interested in direct competition with similar companies. If it's exclusivity you're after, either by city, country, or world-wide; we can meet to discuss this potential. Please contact us directly.

*People will like your brand because you're paying them to support it. *Drive your Ad with truly driven mobile ads. Ensure you have your phone number and/or website included in your ad to maximize return!

Driver

We have a few prerequisites in order to get you started:

1] You must be a minimum of 19 years of age.

2] You must have (and upload for verification via our 3rd party background checker) a valid driver's licence, proof of insurance and ownership in your Province / State / Country where you will be driving. AdDriver can ask you to re-upload these documents at any time, as well as ask you for spot-check verification of a photo of your ad or make a background request at any time.

3] You must have a minimum of 2 years of driving experience.

4] Your vehicle must be fit to pass a random inspection by AdDriver.org to ensure wrap quality.

5] You are required to have and maintain a clean driving record.

6] Your owned vehicle must be of the year 2010 or newer.

7] You agree to have a non intrusive GPS monitoring device installed in your vehicle.

8] You agree to sign a contract with AdDriver which states all the items discussed in these FAQ's.

9] We require straight on pictures of the 4 sides of your vehicle.

10] We require you drive a minimum average of 350 km per week / 1400 km per month / 16 800 km per year.


You'll be paid $300 monthly for cars, vans and pick-up trucks, and $500 monthly for Straight trucks (24-26 feet). The first payment comes 40 days after installation. Subsequent payments will be paid monthly, 10 days after the anniversary day of the installation. Just continue to be a safe driver and represent your ad with the respect and dignity it deserve. At the end of each month, all you need to do is upload a photo of your wrapped vehicle, including the licence plate.

Who wouldn't want to be paid just to safely drive their regular routes?? Drive where you normally drive. Park where you normally park. First, you'll be connected with a background checking service, where you'll just input your information, including insurance, vehicle ownership, and licence information. We'll then match you with a company who wants to "rent" your outer vehicle space to apply their removable ads for you to drive around. Finally, you'll be connected with a local vehicle wrapping company to get the job done. At the end of each month, you'll upload your vehicle wrap photos (showing your licence plate), and upon email verification by the marketer, we will begin the processing of your payment. This can immediately and drastically reduce or even eliminate your monthly car or insurance payments!!!

You will be paid via e-transfer to the email address you provide upon registering on this site. At the end of each monthly anniversary date of your installation, you will upload a photo of your vehicle which clearly shows the wrap and your license plate. Once AdDriver verifies this you'll be paid directly.

Simple!! Once you've been connected with an ad, you will then be connected with a vehicle wrapping company near you where you will set up your appointment to have your vehicle wrapped. One your vehicle is wrapped, you will take photos of your wrapped vehicle showing your license plate and upload it to our site for approval. You will be treated with class while your vehicle is wrapped using the latest technology. The wrap will not harm the surface of your vehicle. If the wrap covers your windows, you’ll see out, but you can’t see in from the outside. The wrap will be removed at the end of your campaign. Sometimes, a company will offer to extend your campaign. You can then go for a new ad! The wrap generally takes one day to install.

Marketers are counting on you to professionally represent them and their product. Maintaining safe driving habits will ensure you don't get tickets, or have any reason for your licence to be revoked or your insurance to be cancelled. If either of those things happen, you are legally obligated to notify us immediately, and your contract is immediately terminated, and all funds are stopped. Withholding information such as this is a criminal offense. You'll then need to get the ad removed at your own expense. You'll need to upload your licence, ownership, and insurance info each time you renew them. There is an inherent requirement for all drivers to have their drivers abstract and criminal background checked every 2 years on our system. Further, the public may send us complaints regarding your driving. If these are received, we review them and reserve the right to terminate your contract at any time. AdDriver further reserves the right to randomly request any of the collected info to ensure quality of the driver on behalf of our important paying customers, the marketers.

Please note that AdDriver may do random, regular or annual background checks on existing drivers to ensure we are providing safe drivers for our marketing customers. To this end, a driver may get an email like this one regarding a random or annual check:

“We are reaching out to notify you that in the next 24-48 hours we will be re-running your background check as part of an annual safety initiative. Safety is of the utmost importance to AdDriver for our stakeholders, and these background checks are just one way to ensure that all drivers have continued to drive safely since the initial report was run.

As a reminder, in order to pass the background check, you must have:

  • A clean Motor Vehicle Report (MVR) with no more than 3 incidents in the past 3 years
  • No driving with a suspended license or without insurance in the past 3 years
  • No DUIs and no reckless driving
  • A clean criminal background check with no felonies or misdemeanors involving theft, violence or drugs

Please Note: The above list is not necessarily comprehensive. Certain states and municipalities may have requirements that differ from the above.

Adwrapper

If you want to grow your business, or already have a large wrapping capacity, then you are in LUCK! We are looking to send you lots of clients, and therefore, make you lots of money!

We are paying drivers to drive wrapped ads around on their personal vehicles. We need you to wrap their owned vehicles in these ads. The catch is, you have to be very good at what you do. We want our customers to have an excellent experience while visiting your place of business. We're sure you want to give them that excellent experience so the customers keep coming! We will have an internal grading system which will ensure that you keep getting great business by offering the best quality craftsmanship, competitive pricing, and overall excellent service. In an ideal world, a large wrapping outfit will have replacement cars available for drivers for the 3 days they'll be without one. This is optional at this point, but a speedy turn-around time is essential..

We need you to upload your information and apply here online to be an official Wrapping Station for AdDriver. We need all your specifics, including location, ownership and management team, wrapping capacity per month; ability to create ads for those marketers who want that service; ability to create ads from specs sent from marketers; agreement to immediately fix installed ads which are denied by the marketer due to being incorrectly installed or are not installed according to marketer's size and quality specifications; and proof of excellent past work, including flawless ad removal. We will have a waiver for drivers to sign regarding any prior damage to their vehicle. You need to use 3M or Avery products. We will pay you a visit to meet you and to verify your application. Finally, we need you to enter a price point you want to charge us for an "average" of potential wrapped vehicles, including wrap removal. This means that you would set a price that averages possibly fully wrapping a large van, or just doing the type-print with no background colour on a mini.

Once the marketer approves of the uploaded photo(s) of the wrapped vehicle within 2 business days, you will be paid IN FULL - including for the ad REMOVAL at contract end. At the end of each client contract, you will need to remove the ad you installed. It is possible a new ad may be installed right after removal of the old one. We'll let you know! Once you are paid, the driver can be given their vehicle.